Creative work in the advertising industry during and beyond the COVID-crisis.
Take part in a research project by Bond University, Swinburne University of Technology, and Suits & Sneakers.
Welcome to Towards a New Normal.
We are exploring the organizational responses of advertising and communication agencies to the COVID19-crisis.
Specifically, we would like to learn more about how the crisis has impacted creative work and agency workplace cultures.
We are particularly interested in learning more about how agencies have adapted creative workflows and practices and potential new forms of creative leadership sparked by these innovations.
Also, we would like to learn more about the impact of the COVID-crisis on issues of inclusion, well-being and psychological safety as well as about your feelings , desires and concerns for the new work landscape.
Your participation will help us develop a normative framework of ‘good work’ in the creative industries with the aim to inform industry initiatives and potential policy responses.
In other words: Now is the time to define the new normal!
Who can participate?
More or less anyone who has worked in the industry for a minimum of 12 months.
If you have experience with the big network agencies, even better.
We are keen to talk to the suits as well as to the creatives.
To the planners as well as to the producers.
To the newcomers and to the experienced.
To the full-time employed as well as to freelancers.
You are working in-house for a big brand or consultancy? Then we would also like to hear from you.
In short: The more diversity, the better.
How to get involved:
Participate in a short online survey. It will only take about 10-15 minutes.
Join us for an in-depth interview - either in person or online at a time of your convenience.
Interviews typically last about 45 minutes.
The information we obtain from you will be dealt with in a manner that ensures you remain anonymous.
So: Do let us know what you are thinking - and maybe not saying openly - about your experience.
Participation in this study is completely voluntary and you may withdraw at any time without risking any negative consequences. If you choose to withdraw your participation in this study, the information you have provided will be destroyed immediately.
The information we obtain from you will be dealt with in a manner that ensures you remain anonymous.
Data will be stored in a secured location at Bond University for a period of five years in accordance with the guidelines set out by the Bond University Human Research Ethics Committee.
Should you have any complaints concerning the manner in which this research is being conducted please make contact with:
Bond University Office of Research Services
Bond University, Gold Coast, 4229, Australia
Tel.: +61 7 5595 4194 Fax.: +61 7 5595 1120 email: ethics@bond.edu.au